Experience the heart and soul of Lubbock, Texas, with Coca-Cola Southwest Beverages. Meet Mary Beth Ashburn, a retired CCSWB admin who shares her passion for music by bringing joy to local retirement homes. CCSWB also boasts a special connection with Texas Tech University, a loyal Coca-Cola customer for a remarkable 100 years! Vanessa, a proud Tech alumna, beams with Red Raider pride as she celebrates this century-long partnership.
In April 2022, the Recognition Roadtrip culminated in Dallas/Ft Worth as part of our 5-year anniversary event.
