At San Antonio's Fiesta celebration each spring, there are thousands of bottles from party-goers throughout the city - and Coca-Cola Southwest Beverages aims to recycle as many as possible. The team's secret weapon? CCSWB allows Fiesta attendees to exchange their empty bottles for prizes, including the coveted Fiesta medal. With its dedication to sustainability, CCSWB aims to drive change across the industry and inspire others to help create a World Without Waste.