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Way out in West Texas, the tight-knit Alpine team keeps the wheels turning to stock communities in the Big Bend with their favorite Coca-Cola products.
With only 7 members, including a father-and-son duo, the Alpine crew covers one of the largest areas in the company. Driving 1,000 miles a week, they deliver products with dedication and camaraderie - proof that small teams can accomplish big things.
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In April 2022, the Recognition Roadtrip culminated in Dallas/Ft Worth as part of our 5-year anniversary event.
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