Coca-Cola is the most recognized brand in the world. But what about the people who produce and deliver it to customers every day?

At Coca-Cola Southwest Beverages, our associates bring our culture to life. We don’t just live in the communities where we work, we have a true connection with them.

We are proud to share Under the Cap, a series of humorous, heartwarming and inspiring stories about the people at CCSWB. Whether as volunteer firefighters, musicians or even bringing joy as Santa Claus, our people are at the heart of our success. Crack open a Coke and get a peek behind the scenes at the people who brought it to you.