Deep in the heart of Texas on the southern coast, life runs at a slower pace, and people there are centered on community, family and tradition. Alfredo Rojas, a driver-merchandiser for Coca-Cola Southwest Beverages, lives these values each day as he kicks off his mornings before the sun rises to deliver Coca-Cola products across Texas’ coastal plains. When he’s not behind the wheel, Alfredo supports both his family and community by coaching his daughter’s softball team, inspiring the girls to give it their all, win or lose. Tradition, family and Coca-Cola are also at the heart of a Texas icon: Prasek's Smokehouse. Mike Prasek, a former Coca-Cola driver, founded this beloved Texas brand on the same values at the foundation of CCSWB - hard work and great products. His jerky is so famous, people come from all around Texas and surrounding states to get a taste!