COCA-COLA SOUTHWEST BEVERAGES DEBUTS MUSICAL ADVERTISING CAMPAIGN IN LOCAL MOVIE THEATERS TO PROMOTE HIRING
Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental and one of the largest Coca-Cola bottlers in the U.S., is rolling out a regional hiring campaign featuring its iconic Coca-Cola delivery vehicles and a Broadway-inspired song called, “Big Red Truck.” The campaign has launched with an ad showing in select theaters across CCSWB’s territory as a creative strategy to attract new employees – particularly drivers.
The 2-minute ad features an original song, “Big Red Truck,” created to capture CCSWB’s high-energy culture. Through its catchy hip-hop lyrics and associates dancing in the iconic red shirts, the ad shows a day in the life of a CCSWB driver, from “5 a.m., crack of dawn” through delivering Coca-Cola products in the classic Coca-Cola “big, red truck.”
“CCSWB is proud to cultivate a culture of passion and positivity, and we wanted to share that energy through this campaign,” said Jean Claude Tissot, president of CCSWB. “We hope to attract talented, passionate individuals who are seeking a workplace that encourages them to be their authentic, vibrant selves.”
“Big Red Truck” will be showing in select local theaters across Texas and Oklahoma during the July 4th and Labor Day weekends. The musical campaign is the continuation of CCSWB’s ongoing hiring campaign launched in February 2022 and highlights key aspects of the company’s culture. To learn more about specific roles at CCSWB, visit www.opportunityfizzes.com.
About CCSWB
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 8,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 91 years. Within its Coca-Cola franchise, Arca Continental serves a population of more than 118 million in the northern and western parts of Mexico as well as the northern region of Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information about the companies, please visit www.cocacolaswb.com and www.arcacontal.com.
