CCSWB DEBUTS REGIONAL CAMPAIGN STARRING OUR HEROES AND NONPROFIT PARTNERS
Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental and one of the largest Coca-Cola bottlers in the U.S., is rolling out a regional campaign featuring its community partners and real CCSWB associates. As the company celebrates its fifth year serving Texas and parts of Oklahoma, New Mexico and Arkansas, CCSWB’s campaign highlights its connection to the local communities it serves through the stories of its non-profit partnerships and local associates.
“Coca-Cola Southwest Beverages is the local Coca-Cola bottler, and our people are at the heart of everything we do,” said Jean Claude Tissot, president of Coca-Cola Southwest Beverages. “Whether volunteering with local community organizations or producing, delivering and selling Coca-Cola brands, the impact we have been able to have in the communities we serve is centered around our associates and passion for what they do.”
The campaign is the continuation of CCSWB’s first hiring campaign launched in February 2022 and highlights several aspects of the company’s culture. The stories range from inspirational to nostalgic, including:
- An inspiring segment showcasing Special Olympics Texas athletes at a regional event supported by CCSWB associates
- A heartfelt look at CCSWB team members in different scenarios from coaching baseball teams, to driving a Coca-Cola truck, illustrating the pride we have in serving where we live, and living where we serve.
- A selection of side-by-side images showing the professional and personal sides of our associates, and how we bring the best of ourselves to serve our customers and communities.
CCSWB’s stories will be on television and radio stations across Texas and Oklahoma. If you’d like to become part of the team at CCSWB, visit www.opportunityfizzes.com.
About CCSWB
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 8,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 91 years. Within its Coca-Cola franchise, Arca Continental serves a population of more than 118 million in the northern and western parts of Mexico as well as the northern region of Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information about the companies, please visit www.cocacolaswb.com and www.arcacontal.com.
